Mada Seghete

Co-founder | Branch

Mada Seghete

Mada leads community and developer marketing and is one of the co-founders of Branch, a deep linking and mobile metrics company. In the last year, Branch has grown a 22,000-person Mobile Growth community in 53 cities globally and now powers deep linking for over 15,000 apps and 2 billion monthly users around the world. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge watching the hottest sci-fi show and photographing Branch events. She was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all 35 and under and sits on the board of the App Developer’s Alliance.


How to use community to stand out and get discovered in a crowded partner marketplace

In this talk, learn how the two-and-half-year-old startup Branch has cultivated the largest Mobile Marketing Meetup community with over 20,000 mobile app developers in parallel to building business growth. Branch co-founder Mada Seghete will walk you through hands-on tactics to building a community and valuable lessons learned from this process. She will also share the benefits of building a strong community and ways Branch has leveraged it to grow into a service used by tens of thousands of mobile apps including Airbnb, BuzzFeed, Jet, Pinterest, Target, Yelp and many more.


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