22nd

May

2017

Jenny Wanger

Developer Experience | Arity

Jenny Wanger

Jenny Wanger heads the DevEx Rockstars at Arity, a startup founded by Allstate in downtown Chicago. Formally trained in design thinking, she only feels properly dressed when there’s a pack of post-it notes in her pocket. She is also the owner of Avenir Design, a customer experience consulting firm and has worked with everything from startups raising their first round of funding to GE and Steelcase. Find her documenting user behavior on the streets of Chicago or as a guest blogger on Mind the Product.

TALK OVERVIEW

Reeling in Big Fish: Enterprise Expectations for DX

APIs are great for getting your resources to large numbers of people and scaling fast. But what if you’re in the b2b space and searching for those big fish instead? Enterprise customers have different cultures, expectations, and needs than startup devs, so it takes a different mindset and more resources to win their trust.

When you’ve scored one of these clients, you get a high-value, intensely loyal customer. Learn about what enterprises are looking for and how we’ve structured our DevX team at Arity to attract and support large companies.

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