Adam FitzGerald

Head, Worldwide Developer Marketing | AWS

Adam FitzGerald

Adam is responsible for Developer Marketing at Amazon Web Services. He oversees global technology evangelism, developer engagement programs, and community building. His technical interests include fault tolerant composable service architectures, infrastructure automation and data science. Prior to joining Amazon, Adam ran Developer Relations for Pivotal, VMware, SpringSource, and BEA Systems.


Which metrics matter in developer relations?

Famed management guru Peter Drucker once said: "if you can't measure it, you can't improve it." Developer Relations is full of imprecise notions like increasing goodwill in the community and changing developer perceptions. But it also awash with data like unique visitors, twitter followers, monthly active users and GitHub stars. How is someone in Developer Relations supposed to know what metrics are important to their product or business? This session will take a look at some of the more common developer engagement models and provide practical advice about what measures matter and how to compute them.


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